Description

Reach Your Audience at the Heart of the French Riviera

With TV advertising on BFM Nice Côte d’Azur, your brand, product or service benefits from maximum visibility among a local audience reached on a daily basis. As the most-watched local channel in the Provence-Alpes-Côte d’Azur region, it gives you an effective way to reach residents and tourists, strengthen your brand awareness and position your business as a key player in the Nice market.

---

Why Choose BFM Nice Côte d’Azur?

• Massive local audience: Nearly 150,000 viewers every week, with 1 in 3 Côte d’Azur residents watching the channel.
• Guaranteed impact: TV commercials, sponsorships and reports allow you to reach a qualified and engaged B2C audience.
• Flexibility: A wide range of advertising formats, from 8 to 30 seconds, as well as program sponsorships, reports and editorial segments.
• Multi-platform exposure: Your TV content can also be promoted through the BFM TV app, website and social media channels for amplified reach.
• Accessible pricing: Campaigns starting from €5,000 excl. VAT.

---

Our Advertising Solutions

1. Traditional TV Advertising

• 20- to 30-second commercials broadcast during news programming
• Multi-platform distribution to maximize your brand exposure
• Ideal for brand awareness and product launches

2. Program Sponsorship

• Sponsorship of info-services such as weather, traffic and lifestyle segments
• Sponsorship of thematic programs covering sports, business, the environment and culture
• 8-second billboards aired before and after program credits
• Strengthen your brand’s credibility by associating it with high-quality editorial content

3. Turnkey Reports

• Showcase your products, services or local expertise
• 6 themes available: Maison d’ici, Expert d’ici, Vu d’ici, Planète d’ici and Découverte
• TV broadcast + app + promotional trailer to announce the feature
• A premium format designed to engage your audience through an immersive experience

---

Why Work with Agence Communication Cannes?

• Quote within 48 hours for your local TV campaigns
• Direct negotiation with BFM advertising sales teams to secure the best rates
• End-to-end support: Spot production, campaign scheduling, distribution and performance monitoring
• 100% online service: From your initial request through to campaign scheduling

---

Launch Your TV Campaign in 3 Steps

1. Select your format: commercial, sponsorship or report
2. Define your objective: brand awareness, product launch or brand image
3. Request your personalized quote and receive a fast response

💡 Tip: Combine a TV commercial with program sponsorship to reach a broader audience and maximize the impact of your campaign across the French Riviera.